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The SEO success of the service is encapsulated neatly in a single sentence: Google Reviews are everything. They help shape the decisions of those potential customers, add to your business’s credibility, and are a key factor in which local businesses get ranked toward the top. And what if the review is fake, inappropriate or even damaging like mine? Is there an option for the business owner to opt out? In the proceeding lines, we will discuss how to handle Google reviews.
Things like comments left all over to your Google My Business (GMB) call are classified as, effectively} google reviews: public feedback(restating the same thing in different ways). These reviews show up in Google Search and Google Maps, serving as a testimony to what it is like working with your business.
A few positive reviews can really help drive your reputation forward, bring in new customers to purchase products and strengthen the search results. On the otherhand, negative reviews can turn away potential clients and damage your image online. As a result, being proactive in handling these reviews is crucial.
One of the ways to positively or negatively impact how a target perceives your business is through fake reviews from competitors, former employees, etc.
Google can also remove reviews that contain hate speech, profanity or other offensive content.
That said, I caution you against relying solely on any review unless it seems overwhelmingly legitimate (i.e. sometimes reviews are posted with annoying spammy nonsense that is not from a real customer experience).
At times, customers want to delete or possibly edit a bad review as soon they get their complaint solved satisfactorily.
Google is very firm with its protocol for review removal functionalities. Their goal is to keep the reviews as real as possible in order to provide true customer experiences.
Google says that reviews will not be accepted if they contain the following:
If you see a review that is in violation of the Google guidelines, there is an option to move it. Here’s how:
Google Flagged Reviews Process
If content is problematic Google will review the flagged content to see if it violates any of their policies. This process can sometimes take days.
It can take a few days to two weeks (depending on the complexity of the case) for reviews to be taken down.
Make sure your Google My Business account is up-and-running so that it’s available to handle reviews for you. On this platform is where you can report and reply to your reviews.
If they are not correcting the problem, then one can send an official removal request:
The removal request from Google can also be declined if the reviewer has use right language according to their guidelines. By knowing these, you can adjust accordingly.
If removal is not possible, focus on limiting damage:
By responding to reviews, even negative ones, you are also demonstrating care and responsiveness in attending to customers voices.
Cultivate a culture, one that asks for and uses feedback. Regularly train your staff to ask for reviews and interact with customers.
What these services do is monitor and manage your online reviews, including providing tools to request feedback from customers (before they have the chance to leave a review anywhere), respond directly with individual reviewers, reporting inappropriate content.
Pros:
Cons:
There can be legal consequences for attempting to remove or manipulate reviews. Make sure your actions are compliant with the local laws and policies of Google.
Defamation – the legal protection offered to individuals when someone else makes a false statement against them, libel. When it comes to reviews, businesses must be especially careful when navigating these laws.
And as video reviews and AI-generated reviews become more prevalent, online feedback is changing the face of consumer behavior.
Juggling Google reviews can be difficult, but knowing what to do and how to respond will likely help minimize bad things happening. By nurturing a positive culture of review, and through customer engagement you can build the reputation of your business as well as its online presence.
No, Google does not allow businesses to pay for review removal. Reviews must comply with their guidelines for any removal request to be considered.
Flag the review and report it to Google. Provide any evidence you have to support your claim.
Regular monitoring is crucial. Aim to check your reviews at least once a week to stay on top of any new feedback.
Yes, if a positive review violates Google’s guidelines or the customer requests its removal, it can be flagged and reviewed by Google.
Provide exceptional service, ask satisfied customers for reviews, and offer incentives such as discounts or loyalty points.